The first ad I saw like this was on the side of the conciergerie. They must have received a lot of complaints, because recently there was a new ad with the explanation that it is helping to finance the project. I don't have a picture of the apple ad, but it was HUGE and looked as if the building was wrapped up in a big, white sheet that had a picture of an ipad. It just looked extremely out of place. Ads have improved as they now sketch the building on the ad as well. Instead of seeing the renovations, the ad covers the scaffolding and looks as close to the actual building as possible. It's a compromise I can live with.
The other morning I was walking to the rive gauche and saw an ad on the side (quai des tuileries) of the Louvre.
On rue Montorgueil they are tending to an old building which is a restaurant on the ground level. I think the building is considered historic and am happy to see them doing the much needed renovations. I'm curious to see it when it's finished. I don't know if you see well (sorry for the sloppy pic), but the ad is for martini. And it's HUGE! If you look at the building on the other side, you'll see the ad is almost 2 stories tall.
I don't think using the ads to generate money for renovating buildings is a bad idea. I just hope it stops there and ads keep their usual space in the metros, on the columns on the street corners; but not on the beautiful buildings with striking architecture, which are meant to be seen.


















